Oracle’s UI has been a big area of focus for the company for the last few years, as their hire of Hillel Cooperman a couple of years ago indicated. Cooperman pulled in Jenny Lam and other designers he knew from previous projects, and he and Lam led an effort to modernize Oracle’s user experience.
But they didn’t just want to modernize it.
Redwood is something unique. As Cooperman noted in a 2019 interview, “It is incredibly rare to find a company of this scale who has decided to make design one of the primary differentiators between their products and the competition.”
What Redwood is
Redwood is a transformation of Oracle’s UX and UI, and in many ways a reflection of a change in company philosophy.
Over the past few years, Oracle has radically revamped many aspects of its corporate culture, changed some of the focuses of its business units, and moved in a direction of modernity. That extends to the UX. The work that Cooperman, Lam, and their team have done on Redwood is something that shows a renewed customer focus from Oracle.
The products have been consistently solid for years, but the updated UX is designed to integrate in ways that we haven’t seen before. The end game is to make it possible for people to do tasks in the most natural way possible. The demos of Redwood showed natural language queries being used to perform regular tasks, something that will make the whole suite of Oracle products much easier to use.
How it works
Search and conversation are the two elements Cooperman calls out as most central to Redwood in the interview he and Lam did with SearchERP. And he also notes that instead of it being focused on the features or the programs, Redwood UX is designed around “the notion that we don’t go to interact with a feature or an app, but that we have a task in mind.”
At the moment, Redwood is just scratching the surface. CX, HCM and ERP products are now starting to get the first integrations with Redwood. Time will tell what the new design language means for those who use Oracle products on a day to day basis, but early signs are positive. If you have questions about this or any other Oracle issues, we’d love to help. Contact LSG Solutions today.No tags for this post.